Jeonbuk · Korea's Culinary Heartland
The Jeonbuk Edit
Beyond kimchi. Jeonbuk has long been recognized as Korea's culinary capital — the birthplace of gochujang, the home of namwon chueotang, and the region that defined what Korean comfort food means. Every product here was handpicked from Jeonbuk's finest producers.
Banchan · Jeonbuk
Gochujang Pickled Plum
Crisp, tangy, and lightly sweet — pickled plum marinated in Jeonbuk's famous gochujang. A classic Korean banchan that balances a rich meal with a single bite. Made with maesil sourced from Jeonbuk's plum orchards.
Soup · Seafood
Spicy Blue Crab Stew – Kkotgetang
Bold, fiery, and deeply satisfying. Made with whole blue crabs in a spicy Korean broth — the kind of soup that warms from the inside out. A beloved classic along Jeonbuk's western coastline, ready to eat in minutes.
Soup · Cold Weather
Spicy Fish Roe Soup – Altang
The ultimate cold-weather comfort. Altang (알탕) is loaded with pollock roe, cod, and milt in a fiery, deeply savory broth. A staple of Korean home cooking — bold, nourishing, and completely addictive.
Meal Kit · Gunsan
Braised Monkfish – Gunsan Agujjim
Gunsan is famous across Korea for its agujjim — a fiery, deeply spiced braised monkfish that's become a regional icon. Tender chunks of monkfish in a bold gochujang braise, packed with bean sprouts and green onion.
Soup · Namwon
Namwon Loach Soup – Chueotang
Namwon is the undisputed home of Korea's most celebrated chueotang. This earthy, nourishing loach soup has been simmered the same way for generations — no MSG, no shortcuts. The soul of Jeonbuk in a bowl.
Frozen · Grilled
Frozen Grilled Eel – Chobeol Jangeo
Premium Jeonbuk freshwater eel, pre-grilled and frozen at peak quality. Rich, tender, and full of natural flavor — just heat and serve. Raised antibiotic-free in Sunchang, Jeonbuk.
Soup · Sunchang
Sunchang Premium Eel Soup – Jangeo-tang
Korea's most trusted stamina food, from the heart of Jeonbuk. Made with Japonica freshwater eel and Sunchang doenjang — a slow-simmered restorative soup that Koreans have turned to for energy and wellness for generations.
Drink · Heritage Brand
Yuhwadang Omija & Maesil Concentrate
Yuhwadang — a heritage Jeonbuk brand trusted by Korean families for generations. The Omija Schisandra Berry concentrate delivers five distinct flavors in a single sip. Add to water, cocktails, or rice wine.
Pantry · Cold-Pressed
Premium Cold-Pressed Fresh Perilla Oil – Saeng Deulgireum
Traditional Korean wellness in a bottle. Cold-pressed from the finest Jeonbuk perilla seeds — earthy, nutty, and irreplaceable in Korean home cooking. The kind of oil Korean grandmothers drizzle over everything.